Good Beer Hunting has published a lengthy article about the founding and evolution of Bissell Brothers Brewing.
There are loads of obstacles you don’t see coming when starting a business. “If you go down this road, you will be faced with a million reasons to quit,” Peter says. Questioning the idea, realizing how much more things cost, how much longer everything takes. These are challenges you’ll face as you move forward. How you deal with them is a test of your mettle. “That’s part of the story that I like to think anyone can relate to,” he continues. “That transformation. It’s not just beer, it’s not just starting a brewery—it’s shattering your beliefs of what you think you can do.”