Sal de la Tierra Now Open

Sal de la Tierra (instagram) opened for business today. Their hours are 9 am to 9 pm. They have both indoor and outdoor seating as well as takeout.

Owners Carlos Sanchez and Isai Galvez renovated the former Wild Burritos space at 581 Congress Street where they’re serving a menu of Puerto Rican, Mexican and Salvadoran food. I enjoyed the grilled tilapia with rice, salad and a glass of horchata for lunch.

George’s North Shore Launches

The George’s North Shore (instagramfacebook) food truck is set to launch today at noon at Battery Steele Brewing. Owners Logan and Alison Abbey relocated from Massachusetts several years ago and the North Shore roast beef sandwich is a taste of home they’d like to introduce in Portland.

The feature item on the menu will be a Super Beef Threeway: a grilled buttered bun, thin-sliced rare roast beef, topped with white American cheese, mayo and James River BBQ sauce. George’s is named for their dog, George Costanza.

Halsted’s Chicago Style Eats

A new food truck called Halsted’s Chicago Style Eats (instagram, facebook) launched this past weekend. Founders Angela and Jeff Aspito and Joel Jeffrey are serving up a menu of Vienna hot dogs and Italian beef sandwiches—food classics from their native home of Chicago.

You can find them Saturday from 12-6 at Cornerstone Tile (1438 Washington Ave) and on Sunday 12-6 on the Eastern prom. In the meantime check out their promo video.

Little Easy Snoballs Launched

A new food truck called Little Easy Snoballs (websiteinstagramfacebook) launched yesterday at Back Cove.

Owner Lauren Gauthier offers up 30+ flavors of snoballs (classic snoball flavors and some house specials) you can also get yours topped with marshmallow fluff, condensed milk or “stuffed” with ice cream. I got a peach flavored snoball with ice cream.

Gauthier plans to locate Little Easy on Back Cove on weekdays and on the Eastern Prom on weekends.

NFC Now Open

NewYork Fried Chicken is now open. NFC is located at the corner of Cumberland and Washington in the former Bob’s Clam Hut space. The signage indicates they’ll be selling a menu of fried chicken, kebabs, gyro, seafood, subs and ice cream.

There are restaurants by the same name according to Wikipedia they are not a chain or a franchise despite operating a very similar concept.

Truck Tracking Merger

Two of the food truck tracking platforms we wrote about in late June have joined forces. Food Trux which has just recently launched in Denver, Colorado has acquired Maine Food Truck Tracker, a Portland company that provided a web-based app/service for Maine food trucks.

FoodTrux CEO Matthew Noone is also excited about the possibilities presented by this deal: “Because Maine Food Truck Tracker was first in the local market with more than 50% of the state’s food trucks signed up, I couldn’t be more excited to merge with them. The fact that both companies are based here in Portland, our home market for FoodTrux.co, just makes this collaboration all the more beneficial for us and the food truck operators.