Knack Factory hasposted an interview with Karl Deuben from Small Axe.
Without being precious, your food is perhaps more sophisticated than one might expect to get from a truck. How did you decide to go that route?
It is food that we like to cook in a style we thought was accessible for people who would be coming to a food truck. We wanted to put into our business everything we had learned at Hugo’s and Miyake. Bill had been in New York and I was in Chicago, and we wanted to utilize the techniques and philosophies behind cooking food that we had picked up over time. You have to have pride in what you are doing. This isn’t necessarily the optimal business model, but we are very proud of the food that we execute.