Interview with Salt + Sea

I’m a fish lover, and I eat it a few times a week.  What are the major differences between the fish I would see in my supermarket to what you sell?
Justine:  Well there are a few differences.  Fresh fish doesn’t smell like fish, it smells like the ocean.  A lot of people think they don’t like fish, but they’ve never really had fresh fish before.  It’s a whole different thing.  We have a strict policy of not holding fillets.  Our fish is cut the day of delivery, while most fish you see in the supermarket has been sitting around, filleted, for sometimes days at a time.  We also never soak our fish in chemicals like bleach or tripoly…