The owners of Little Bigs have recently been contacted by the NYC creators of the trademark Cronuts with a cease and desist order, according to a report from Maine a la Carte.
The NYC baker who created the Cronut had the name trademarked, and according to James and Pamela Plunkett’s Little Bigs Facebook page, he’s sent the bakers a cease-and-desist order. It seems the name crauxnut is, legally speaking, just a smidge too similar to the trademarked name.