The Press Herald has posted an article, focused heavily on the Arrows to Velveteen Habit transition, on the challenges restaurateurs face when buying an established restaurant with a loyal customer base.
Sometimes in life it’s necessary to let go of the old to make way for something different. For the past year, Goldman has been trying to let go of Arrows and its well-loved traditions to make room for his new restaurant, The Velveteen Habit. It hasn’t always been easy. Customers were scarce at first. Longtime fans missed the old wine list, the formality of Arrows and that wisteria.