For this week’s edition of The Fizz Margot Mazur has an extensive conversation with Sean Turley about Maine’s history of apple agriculture, its budding cider industry and the challenges/opportunities for the industry as it moves forward.
Cider is a local product that reflects a place. You can get into a conversation around terroir and other parts of it that are really interesting, but you don’t get those conversations if everyone’s just taking dessert fruit and putting it in cans and selling it like a cool, goofy, mango habanero or something. Then people think oh “cider is only this thing you buy in cans and crush”. Cider can be a really interesting and conversation driving thing to drink. That’s what I’d like to see.