According to a recent press release VIA, the Portland-based marketing agency, has kicked-off a Facebook campaign to identify an all-American toast.
Realizing that there is no country-specific toast option for U.S. revelers – in the manner of Proust, Salud, Cheers (British), Slainte, Le Chaim and others – VIA decided to do something about this problem just in time for the summer Olympics, where there will hopefully be numerous opportunities for both cheering and ‘cheers’-ing. To accomplish this goal, VIA has selected 10 options to be the new ‘Toast of America’ and created a Facebook app to allow people to vote for their favorite, or make a suggestion for another one.